The Sales and Marketing Training Programme is an 8-week course designed to equip trainees with practical skills and strategies to enhance their sales performance and business visibility. By the end of this course, participants should be able to:

• Apply the 4-Ps of marketing to position their business competitively in the market.
• Accurately analyse customers' needs, preferences and behaviours to develop targeted marketing strategies
• Learn practical skills in persuasive selling, negotiation, and closing deals to increase business revenue
• Leverage traditional and digital advertising methods to create brand awareness, attract customers, and drive sales